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A business plan is a roadmap describing a business, its products or services, how it earns (or will earn) money, its leadership, and staffing, its financing, operations model, and many other details essential to its success.
The purpose of a business plan is to help articulate a strategy for starting your business. It also provides insight on steps to be taken, resources required for achieving your business goals, and a timeline of anticipated results. The objectives should indicate how they’ll help your business prosper and grow. A business plan helps you to evaluate the feasibility of your proposal. Once you have drawn up a business plan you can carry out a “what-if analysis” by creating three sets of financial forecasts: a rosy picture, a more reasonable one, and a disaster or worst-case scenario.
We understand that writing a business plan can be a daunting experience. You have a great idea, loads of experience in the industry, but you’ve never had to produce a document like this before. We know the importance of presenting the investors or loan officers with a business plan that follows the proper format and is 100% compatible with their standards. Among the other services we offer are market research, market analysis, and strategic planning for beginning and existing businesses.
A typical business plan usually have the following components;
Executive Summary which summarizes the objectives of the business as well as the purpose of the business plan.
Business Description and Structure that includes key information about your business, goals and the target customers that you want to serve.
Market Analysis which includes a key understanding of the ins and outs of the industry and the specific market you plan to enter.
Competitive Analysis is a clear comparison of your business vs your direct and indirect competitors.
Management and Organization needs to be outlined that how your organization is set up.
Breakdown of Your Products and Services is intended to give a complementary but fuller description about the products that you are creating and selling, how long they could last and how they will meet existing demand.
Marketing Plan describes how you intend to get your products and services in front of your target customers.
Sales Strategy shows how you will sell the products that you are building or carry out the services that you intend to offer.
Request for Funding focuses on the amount of money that you need to set up your business and how you plan to use the capital that you are raising.
Financial Projections breaks down the financial goals and expectations that you’ve set based on market research.