Contact Number: +1 (647) 741-4658

Types

Quantitative Research

We can help you conduct any research methods based on statistics surveys such as face-to-face, telephone, or internet interviews and etc. We help you collect your information needs through one of the following quantitative methods;

  • Telephone Interview (TI) & (CATI)
  • FTF Interview
  • Online interview (web survey/mail survey)
  • Group interview
  • Postal interview
  • Panel Survey
  • Consumer Diary
  • Retail Audit

Qualitative Research

Our trained staff will support you through all qualitative analytical researches from design to delivery. Here are some of the qualitative methods we provide to our customers;

  • Focus Groups Discussion (FGD)
  • In-depth interviews (IDI)
  • Brain Storming
  • Mystery shopping

Desk Research

Gathering and analyzing information in exciting sources such as earlier researches, the internet, social media and etc. can help businesses in answering some of the industry questions (usually when the scope is limited and there’s no time sensitivity in the data updates)
Desk research Projects can be conducted with regards to the Market Size, Market Share, Market Segmentation, U & A (Usage and Attitude) research, Concept/Product Test, Retailer’s surveys, Price Studies, Product Testing (Quality, Packaging, Color, Taste, …), B2B & B2C Research, Brand Image study, Customer Satisfaction, Product Test at Home, Pre Test Advertising, Social survey, Media Research & Media Monitoring, Advertising Effectiveness Analysis, and the list goes on.

Tracking Research

This type of research aims in monitoring the market performance of a product over time. Tracking projects are among the most effective tools to understand the changing dynamics of a market. A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyze the effectiveness of a particular marketing campaign.

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